One-off basics / 2017
Is a reductio ad absurdum thought experiment that explores a possible future of the fashion industry.

“In a society where no one is bothered to read anything longer than a tweet or to cook anything more elaborate than instant noodles, who is going to buy expensive clothes that you have to wash and take care of when you can rather purchase a weekend pack of disposable clothing for less than 10$?

Since the brand entered the market in 2025, offering minimal but stylish looks that can be thrown away at the end of the day, who would reject the possibility of forgetting about doing the laundry? Who would ignore the opportunity of taking their suitcase back home after their holidays packed with nothing but good memories? With all these advantages, who cares about quality anymore?”
 

Part of Archive of Possibilities I



Mark